About us

Skin loving ingredients, undeniably good scents & always adding that extra touch to every potion, lotion, scrub & bomb.
I'm Sara. Creator, maker, shop owner & magician of WWW- Apothecary.
This concept came to life around August/September of 2020, after creating one body scrub with ingredients in my kitchen in a spooky jar for a close close friend as a gift. I shared that scrub online, many folks were interested and wanted to purchase some and my first batch sold out in 24 hours.
And now I curate and handcraft monthly subscription boxes, wholesale products & custom create for other shops all over the country, create for individuals and for special events, participate in markets / events and run a busy retail shop where we also host events and workshops.
And the community that this shop space has cultivated is just incredibly beautiful!
I always had a knack and an affinity for this kind of thing. I have a background in skincare & body care, so this didn’t totally come out of left field. However I didn’t think my years of training and my genuine interest would become such a vital part of my career.
I have always been a bath enthusiast. I have always found submersing myself in water to be something other worldly, something divine.
Creating a bathing experience for myself that is ornate, that is self-cherishing, that is renewing... this is simply essential for my survival. Although I do love the days my kids find me in the bath and it quickly becomes a toddler takeover, I cherish when it’s a magnificent moment for me and for me alone.

I am honored to be able to share that experience with you.
This has since been a transformative & deeply healing process for me. For what started at our diningroom table, to now a shop in Evanston… this shop I have created here has absolutely brought me to life.
I am honored to be able to share my creative gifts. And with a little magick, ethically sourced ingredients, my wild imagination & personal love of all things spooky, sexy, earthy, ethereal & magical, I aim to bring you all of that and more. To get you just that much closer to perhaps a little healing, relaxation & inspiration of your own.
Here you'll find decadent witchy ass bathing/showering experiences that awaken & indulge your senses and so much more.
Come see for yourself!