About us

I'm Sara. Creator, maker, shop owner & magician of Witchy Woman World Apothecary.

I opened the shop in October of 2020 after creating from home for a few months & truly coming to life in the process. I created with joy, with curiosity and with intention. I took a real chance on myself during an unpredictable time in the world. It felt insane and also completely correct and so meant to be. The feedback regarding my creations far exceeded any expectations & I found myself doing what I’ve always wanted to be doing- making an actual difference in the lives of others in a way that felt authentic & self- expressive. 

And now I curate and handcraft monthly subscription boxes, wholesale products & custom create for other shops all over the country, create for individuals and for special events, participate in markets / events and run a busy retail shop where we also host events and workshops. 

And the community that this shop space has cultivated is just incredibly beautiful. 

I always had a knack and an affinity for this kind of thing. I have a background in skincare & body care, so this didn’t totally come out of left field. However I didn’t think my years of training and my genuine interest would become such a vital part of my career.

I have always been a bath enthusiast. I have always found submersing myself in water to be something other worldly, something divine.

Creating a bathing experience for myself that is ornate, that is self-cherishing, that is renewing... this is simply essential for my survival. Although I do love the days my kids find me in the bath and it quickly becomes a toddler takeover, I cherish when it’s a magnificent moment for me and for me alone.

I am honored to be able to share that experience with you. 

This has since been a transformative & deeply healing process for me. For what started at our diningroom table, to now a shop in Evanston… this shop I have created here has absolutely brought me to life. I am living inspired and living fully. And it is genuinely felt on the receiving end of these products. 

I handcraft each product by hand one by one with intention & love. It is my art form, it is my gift. Our community continues to grow & together we are all learning how to embrace our own magic & gifts. 

I am honored to be able to share my creative gifts. And with a little magick, ethically sourced ingredients, my wild imagination & personal love of all things whimsical, sensual, spooky, earthy, ethereal & magical, I aim to bring you all of that and more. To get you just that much closer to perhaps a little healing, relaxation & inspiration of your own. 

Here you'll find decadent witchy bathing/showering & self cherishing experiences that awaken & indulge your senses and so much more. 

Come see & feel for yourself!