About us

I'm Sara. Creator, maker, shop owner & magician of WWW- Apothecary.

I opened the shop in October of 2020 after creating from home for a few months & truly coming to life in the process. I created with joy, with curiosity and with intention. I took a real chance on myself during an unpredictable time in the world. It felt a bit scary and also completely correct and meant to be. The feedback regarding my creations far exceeded any expectations & I was found myself doing what I’ve always wanted to be doing- making an actual difference in the lives of others in a way that felt authentic & self- expressive. 

And now I curate and handcraft monthly subscription boxes, wholesale products & custom create for other shops all over the country, create for individuals and for special events, participate in markets / events and run a busy retail shop where we also host events and workshops. 

And the community that this shop space has cultivated is just incredibly beautiful! 

I always had a knack and an affinity for this kind of thing. I have a background in skincare & body care, so this didn’t totally come out of left field. However I didn’t think my years of training and my genuine interest would become such a vital part of my career.

I have always been a bath enthusiast. I have always found submersing myself in water to be something other worldly, something divine.

Creating a bathing experience for myself that is ornate, that is self-cherishing, that is renewing... this is simply essential for my survival. Although I do love the days my kids find me in the bath and it quickly becomes a toddler takeover, I cherish when it’s a magnificent moment for me and for me alone.

I am honored to be able to share that experience with you. 

This has since been a transformative & deeply healing process for me. For what started at our diningroom table, to now a shop in Evanston… this shop I have created here has absolutely brought me to life. I am living inspired and living fully.

I handcraft each product by hand one by one with intention & love. It is my art form, it is my gift. Our community continues to grow & together we are all learning how to embrace our own magic & gifts. 

I am honored to be able to share my creative gifts. And with a little magick, ethically sourced ingredients, my wild imagination & personal love of all things spooky, sexy, earthy, ethereal & magical, I aim to bring you all of that and more. To get you just that much closer to perhaps a little healing, relaxation & inspiration of your own. 

Here you'll find decadent witchy bathing/showering & self cherishing experiences that awaken & indulge your senses and so much more. 

Come see & feel for yourself!